SEO – Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic”) search results. There is another kind of Search Engine Marketing (SEM) which is a target paid listings like Google Adwords.
SEO may target different kinds of search, including image search, local search, video search and industry-specific search engines.To ensure that your site works well with the search engines, it is important that your site is setup properly. We to make sure that your site keywords and phrases are displayed in the places that search engines look at when indexing your website.
We will work with you in the areas listed below…
- Establish Key Words. Keywords are the words and phrases that people enter into search engines when looking for websites. When indexing websites, search engines look at all of the content on your website to determine which words or phrases are associated with your website. You want to make sure that you target the best possible keywords and have those setup correctly on your website. This will help you get the best search engine rankings for your keyword terms.
- Set up Site Meta Tags. Meta tags are an area of each web page that is not visible when looking at your website. The two main Meta Tags fields include a comma separated list of keywords and a general description of your website
- Optimize Your Website. To ensure that your site works well with the search engines, it is important that your site is setup properly. You need to make sure that your site keywords and phrases are displayed in the places that search engines look at when indexing your website.
- Generate an XML Site Map. A sitemap file contains a listing of all the pages on your website. Some search engines such as Google use a sitemap file to help index your website. Having a sitemap file does not increase your search rankings, but it can be used to work better with the search engines and get more information about how your site is being indexed.